In a partnership fostered to promote sun safety and save lives from melanoma, Melanoma Institute Australia has today announced leading Australian company CoolCabanas as its Official Shade Partner.

The multi-year partnership will see joint branding and sun safe messaging on packaging for  CoolCabanas UPF 50+ cabanas, as well as vital financial support from CoolCabanas for Melanoma Institute Australia’s world-leading research and clinical trials.

CEO of Melanoma Institute Australia, Matthew Browne, said he was delighted to have CoolCabanas on board as ‘Official Shade Partner of Melanoma Institute Australia.’

‘Shade is one of the key sun safe rules for preventing melanoma which is the most common cancer impacting 20 to 39-year-old Australians,’ Mr Browne said.

‘CoolCabanas is revolutionising how Australians experience our great outdoors – just look at any beach and you will see their striking cabanas dotted along the sand. There is simply no one better placed in the Australian and international consumer shade market to join with us in reaching everyday Aussies with this critical sun safe message.

‘In addition to every CoolCabana sold including messaging about the 5-sunsafe rules, the partnership also includes ongoing financial support for our research to find new and improved treatments for melanoma, which will ultimately help us save lives,’ he said.

And from CoolCabanas;

‘We are excited and honoured to be chosen as the exclusive sun shade partner of Melanoma Institute Australia. As an iconic Australian brand we welcome the opportunity to contribute to the ongoing research and education around melanoma and its impact on our lives.

While a CoolCabana will protect from overhead sun we need to educate around the use of all forms of sun protection and melanoma prevention. Our sponsorship will enable MIA to further this research and CoolCabanas looks forward to a long and positive partnership.’

Australia has the highest melanoma rates in the world, with one person diagnosed with the disease every 30 minutes. One Australian dies from melanoma every six hours, which is more than our annual road toll.

See more about CoolCabanas.